Wednesday, May 25, 2011

Should You Sell Online?


            There are ups and downs to affiliate marketing.  One of the biggest problems that I’ve found, and I’m sure many of you have found is: finding the right niche.  True, there are millions of niche markets out there, but what is the best one for you?  The answer is: I don’t know.  Hell, you may not even know yourself.  With that in mind, you may not be able to find something you’re passionate enough about to write about. 
The solution to that problem seems simple to me, and others, but maybe not to you.  This requires using your brain.  Is there something you use?  Something you may have made yourself?  Have you tweaked an existing product to better suit your needs?  If so, maybe that’s something you could write about, and try to peddle on your website, or blog? 
There are a few good things, and bad things with this idea.  One: It’s a LOT of work.  You’ll be taking the time to fine tune your product, (or invention).  You’ll have to decide on a price that isn’t suitable for you, but is more suitable for your potential customers.  You’ll have to hold inventory.  You may need to produce many many, many of your specific products if your sales take off.  Let’s hope that is the case.  I wish you luck on that.
Two: The risk is very big.  You may invest a great deal of your own personal money into this venture, and not make a dime.  However, if you firmly believe in your product, and believe that this is an untapped niche, you may be quite successful with it. 
With those points in mind, you may want to think twice about marketing your own product.  But then again, if you do feel very strongly about it, and have a great passion for it, the potential payoff far outweighs the risk.

Then there is simple affiliate marketing.  There is very little risk, but like peddling your own product is also quite time consuming.  Again, there is very little risk, and the payoff is quite substantial.  But, it’s not always as good as your own successful product. 
The trouble with affiliate marketing is finding a product that is relatively untapped, or is so big, everyone wants it.  Then the trouble is getting people to your website or blog, and purchasing it through you.  That’s where more money comes into play.  You’ll want some good Search Engine results. So, it would be wise to invest in some SEO, Google AdWords, and others.  Just to drive more potential customers to your site. 
Getting rich on the Internet isn’t as easy as many of you think.  Like everything, it takes time.  But, rest assured, if you have the time, and the patience, the reward is worth it.  Some of you may not strike the proverbial Pot of Gold, but if you stick with it, you will make a pretty good income.  Maybe not enough to quit your 9-to-5 day job, but certainly enough to better enjoy life.


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